Pet Wellness That’s Rooted in Family, Science, and Soil.
We’re a family-run company with deep agricultural roots and a bold vision: to make pet wellness radically transparent, farm-grown, and science-backed.
How It All Started
Our story starts on the farm—where our family has cultivated certified organic crops for generations through our parent company, Standard Process®. For nearly a century, we’ve believed in the power of whole food nutrition to support lifelong health.
But when we looked for supplements for everyday pet owners, nothing met the standards we lived by. So we built Spirited Paw: a brand born from the soil, backed by science, and inspired by the belief that pets deserve the same real, purposeful nutrition we give our families.
Our North Star
Mission
We enrich pets’ lives with farm-grown, science-led supplements—made with full transparency, uncompromising quality, and a whole lot of heart.
Vision
We imagine a world where every pet is nourished with real food, cared for with intention, and supported by trusted, holistic solutions.
Values
From regenerative farming to evidence-based care, we believe in doing right by pets, families, and the planet—always.
Built for Pets. Inspired by Family.
Spirited Paw was born from generations of farming and a legacy of whole food wellness. As part of the Standard Process® family—an industry leader in human nutrition for over 95 years—our founders brought their deep roots in organic agriculture and science-backed health into the pet world.
The idea was simple: pets deserve the same care and quality we expect for our own families. When they couldn’t find supplements that met that bar, they didn’t just raise it—they built a new one. Spirited Paw is their way of sharing real, honest nutrition with every pet, from the ground up.
Led by Experts. Driven by Care.
At Spirited Paw, every supplement is guided by a team of seasoned experts in animal nutrition, nutrition scientists, product developers, and quality specialists—who bring decades of experience in both human and pet health. That’s the Spirited Paw difference.
Animal Nutrition Expertise
Led by specialists in whole food science, we go beyond trends to deliver nutrients that pets can truly absorb and benefit from.
Formulation & Innovation
With roots in human supplement development, our product team creates blends that raise the standard for efficacy and transparency.
Uncompromising Quality Control
We rigorously test every batch for purity and potency—using the same systems trusted by healthcare professionals for nearly a century.
The Results?
Raising the Bar on Pet Wellness
By owning our farm and crafting formulas in-house, we know exactly what goes into every bottle—no shortcuts, no mystery blends. Learn more about our farm.
Feed-Grade Ingredients
We use human-quality ingredients—not the feed-grade fillers common in pet supplements.
Artificial Flavors & Colors
Synthetic dyes and fake flavors are often used to mask low-quality ingredients.
Testing Shortcuts
We test for safety, purity, and potency in every batch—using human-quality standards and over 1,100 lab assays each week.
White-Labeled Blends
Some brands outsource formulas and just add a label.
What makes
Spirited Paw different:
Grown By Us
We grow key ingredients ourselves—on our certified organic farm in Wisconsin.
Whole Food–Based Formulas
We blend whole foods with targeted nutrients—formulated for function, not filler.
Science-Led, Always
Every product is crafted by our in-house team of vets and nutrition scientists.
Soil-to-Shelf Transparency
From seed to shipment, we own the process—and proudly show you how it’s done.
Shop Our Supplements
Support your pet’s health with farm-grown, science-led formulas made with real, whole food ingredients.
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Discover Our Farm
See where our ingredients begin—868 acres of certified organic soil, grown with purpose and transparency.
TAKE THE TOUR