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As Seen In
We believe nutrition should start with real food—not mystery blends. That’s why we grow many of our own ingredients on certified organic farmland, use whole food inputs in every formula, and work closely with scientists who understand how pets truly thrive. Every decision we make is rooted in a simple idea: real wellness begins with what’s real.
Where Science Meets Soil
Real wellness takes more than clean ingredients—it takes expertise. Our formulas are crafted by seasoned pet health scientists using whole food nutrition, backed by over 75 years of experience from Standard Process®.
Evidence-based formulation
Whole food ingredients
Tested for purity & potency
Backed by Standard Process, a whole-food nutrition leader with 90+ years of expertise
LEARN OUR STORY
Non-GMO
No Artificial Colors or Flavors
No Unnecessary Fillers
Human-Quality Ingredients
Non-GMO
No Artificial Colors or Flavors
No Unnecessary Fillers
Human-Quality Ingredients
From Our Soil to Their Bowl
Many brands outsource their process. We own it—literally. From growing our own ingredients to testing every batch ourselves, we make sure what goes in your pet’s bowl is worthy of their health.
The Results?
Raising the Bar on Pet Wellness
By owning our farm and crafting formulas in-house, we know exactly what goes into every bottle—no shortcuts, no mystery blends. Learn more about our farm.
Feed-Grade Ingredients
We use human-quality ingredients—not the feed-grade fillers common in pet supplements.
Artificial Flavors & Colors
Synthetic dyes and fake flavors are often used to mask low-quality ingredients.
Testing Shortcuts
We test for safety, purity, and potency in every batch—using human-quality standards and over 1,100 lab assays each week.
White-Labeled Blends
Some brands outsource formulas and just add a label.
What makes Spirited Paw different:
Grown By Us
We grow key ingredients ourselves—on our certified organic farm in Wisconsin.
Whole Food-Based Formulas
We blend whole foods with targeted nutrients—formulated for function, not filler.
Science-Led, Always
Every product is crafted by our in-house team of vets and nutrition scientists.
Soil-to-Shelf Transparency
From seed to shipment, we own the process—and proudly show you how it’s done.
How We Compare
Human-quality ingredients
We own and oversee the manufacturing process to protect nutrients at every step
Our parent company has been making supplements for 95 years
Easy-to-read formulas with no artificial flavors added
Did we mention our organic farm? The beet root, alfalfa, and parsley come directly from the farm
Ingredients supported by research such as kelp, glucosamine sulfate, and chondroitin
Others
Many ingredients you've never heard of
Often co-manufactured or co-packaged
Many pet supplement companies are less than 10 years old
Long formula lists that may contain artificial flavors
May not have a farm
May contain ingredients that you don't feel comfortable giving to your pet